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BEIJING, CHINA - JANUARY 15: (CHINA MAINLAND OUT)Lego cooperate with Tencent bring world's first systematic solution of child digital experience to the market on 15th January 2018 in Beijing, China.(Photo by TPG/Getty Images)

BEIJING, CHINA - JANUARY 15: (CHINA MAINLAND OUT)Lego cooperate with Tencent bring world's first systematic solution of child digital experience to the market on 15th January 2018 in Beijing, China.(Photo by TPG/Getty Images)

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BEIJING, CHINA - JANUARY 15: (CHINA MAINLAND OUT)Lego cooperate with Tencent bring world's first systematic solution of child digital experience to the market on 15th January 2018 in Beijing, China.(Photo by TPG/Getty Images)

BEIJING, CHINA - JANUARY 15: (CHINA MAINLAND OUT)Lego cooperate with Tencent bring world's first systematic solution of child digital experience to the market on 15th January 2018 in Beijing, China.(Photo by TPG/Getty Images)

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BEIJING, CHINA - JANUARY 15: (CHINA MAINLAND OUT)Lego cooperate with Tencent bring world's first systematic solution of child digital experience to the market on 15th January 2018 in Beijing, China.(Photo by TPG/Getty Images)

BEIJING, CHINA - JANUARY 15: (CHINA MAINLAND OUT)Lego cooperate with Tencent bring world's first systematic solution of child digital experience to the market on 15th January 2018 in Beijing, China.(Photo by TPG/Getty Images)

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Copenhagen-Denamrk _Lego world start today for 4 days event in Bella center thousands of kids with familie ar rushing to BellaCenter for Lego world event from today til sunday 12 February 2015 (Photo by Francis Joseph Dean/Deanpictures) (Photo by Francis Dean/Corbis via Getty Images)

Copenhagen-Denamrk _Lego world start today for 4 days event in Bella center thousands of kids with familie ar rushing to BellaCenter for Lego world event from today til sunday 12 February 2015 (Photo by Francis Joseph Dean/Deanpictures) (Photo by Francis Dean/Corbis via Getty Images)

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The association 'Amici del Modellismo' has organized an exhibition with the best Lego enthusiasts reconstructing important part of Turin (Photo by Stefano Guidi/Corbis via Getty Images)

The association 'Amici del Modellismo' has organized an exhibition with the best Lego enthusiasts reconstructing important part of Turin (Photo by Stefano Guidi/Corbis via Getty Images)