A woman plays Nintendo's Pokemon Go game on her mobile phone in front of a McDonald's restaurant at Akihabara shopping district in Tokyo on July 22, 2016. McDonald's Japan and Pokemon Company, meanwhile, officially announced a collaboration whereby the fast food chain's outlets will be key locations -- gyms and PokeStops -- for Pokemon Go players. / AFP / TORU YAMANAKA (Photo credit should read TORU YAMANAKA/AFP/Getty Images)