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TORONTO, ON - MAY 1: Equinox gym in Toronto at 199 Bay Street. (Tara Walton/Toronto Star via Getty Images)

TORONTO, ON - MAY 1: Equinox gym in Toronto at 199 Bay Street.        (Tara Walton/Toronto Star via Getty Images)

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WEST HOLLYWOOD, CA - FEBRUARY 17: Firefighters sign up for a casting call for 'America's Fittest Firefighter,' a pictorial in an upcoming issue of Men's Health magazine, on February 17, 2005 in West Hollywood, California. Casting calls for the cover feature are also being held in New York, Chicago and San Francisco. (Photo by David McNew/Getty Images)

WEST HOLLYWOOD, CA - FEBRUARY 17:  Firefighters sign up for a casting call for 'America's Fittest Firefighter,'  a pictorial in an upcoming issue of Men's Health magazine, on February 17, 2005 in West Hollywood, California. Casting calls for the cover feature are also being held in New York, Chicago and San Francisco.  (Photo by David McNew/Getty Images)

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LONDON, ENGLAND - OCTOBER 23: (EMBARGOED FOR PUBLICATION IN UK TABLOID NEWSPAPERS UNTIL 48 HOURS AFTER CREATE DATE AND TIME. MANDATORY CREDIT PHOTO BY DAVE M. BENETT/GETTY IMAGES REQUIRED) A general view of the atmosphere as famed American fitness club 'Equinox' launch their first UK location on High Street Kensington on October 23, 2012 in London, England. (Photo by Dave M. Benett/Getty Images)

LONDON, ENGLAND - OCTOBER 23:  (EMBARGOED FOR PUBLICATION IN UK TABLOID NEWSPAPERS UNTIL 48 HOURS AFTER CREATE DATE AND TIME. MANDATORY CREDIT PHOTO BY DAVE M. BENETT/GETTY IMAGES REQUIRED)  A general view of the atmosphere as famed American fitness club 'Equinox' launch their first UK location on High Street Kensington on October 23, 2012 in London, England.  (Photo by Dave M. Benett/Getty Images)