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NEW YORK, NY - MAY 21: Kevin Systrom and Mike Kriegerof Instagram accept award at the 16th Annual Webby Awards on May 21, 2012 in New York City. (Photo by Jason Kempin/WireImage for The Webby Awards)

NEW YORK, NY - MAY 21:  Kevin Systrom and Mike Kriegerof Instagram accept award at the 16th Annual Webby Awards on May 21, 2012 in New York City.  (Photo by Jason Kempin/WireImage for The Webby Awards)

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NEW YORK, NY - MAY 21: (L-R) Kevin Systrom and Mike Krieger attend the 16th Annual Webby Awards at Hammerstein Ballroom on May 21, 2012 in New York City. (Photo by Paul Zimmerman/Getty Images)

NEW YORK, NY - MAY 21:  (L-R) Kevin Systrom and Mike Krieger attend the 16th Annual Webby Awards at Hammerstein Ballroom on May 21, 2012 in New York City.  (Photo by Paul Zimmerman/Getty Images)

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Instagram on an Iphone

Instagram on an Iphone

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NEW YORK, NY - MAY 18: The Nasdaq board in Times Square advertises Facebook which is set to debut on the Nasdaq Stock Market today on May 18, 2012 in New York, United States. The social network site is set to begin trading at roughly 11:00 a.m. ET and on Thursday priced 421 million shares at $38 each. Facebook, a Menlo Park, California based company, will have a valuation exceeding $100 billion. (Photo by Spencer Platt/Getty Images)

NEW YORK, NY - MAY 18: The Nasdaq board in Times Square advertises Facebook which is set to debut on the Nasdaq Stock Market today on May 18, 2012 in New York, United States. The social network site is set to begin trading at roughly 11:00 a.m. ET and on Thursday priced 421 million shares at $38 each. Facebook, a Menlo Park, California based company, will have a valuation exceeding $100 billion. (Photo by Spencer Platt/Getty Images)

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HANOVER, GERMANY - JUNE 12: The Instagram and Facebook logos are displayed at the 2018 CeBIT technology trade fair on June 12, 2018 in Hanover, Germany. The 2018 CeBIT is running from June 11-15. (Photo by Alexander Koerner/Getty Images)

HANOVER, GERMANY - JUNE 12: The Instagram and Facebook logos are displayed at the 2018 CeBIT technology trade fair on June 12, 2018 in Hanover, Germany. The 2018 CeBIT is running from June 11-15. (Photo by Alexander Koerner/Getty Images)