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A customer walks down a skincare aisle at an Ulta Beauty Inc. store in New York, U.S., on Thursday, May 31, 2018. Ulta reported late Thursday that its comparable sales rose 8.1 percent in the first quarter from a year earlier. The increase was driven by all the right things: A booming 48 percent increase in digital sales, as well as 5.1 percent growth in transactions and a 3 percent increase in average ticket. Photographer: Gabby Jones/Bloomberg via Getty Images

A customer walks down a skincare aisle at an Ulta Beauty Inc. store in New York, U.S., on Thursday, May 31, 2018. Ulta reported late Thursday that its comparable sales rose 8.1 percent in the first quarter from a year earlier. The increase was driven by all the right things: A booming 48 percent increase in digital sales, as well as 5.1 percent growth in transactions and a 3 percent increase in average ticket. Photographer: Gabby Jones/Bloomberg via Getty Images