2010 International Consumer Electronics Show (CES) [Getty Images]

George Bodenheimer, co-chairman of Disney Media Networks and president of ESPN and ABC Sports, speaks during the 2010 International Consumer Electronics Show (CES) in Las Vegas, Nevada, U.S., on Wednesday, Jan. 6, 2010. Sony Corp. has announced that it has partnered with Walt Disney Co.'s ESPN to broadcast soccer and golf matches in 3-D this year. Photographer: Daniel Acker/Bloomberg via Getty Images

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