AUSTRALIA - AUGUST 24:  A pedestrian walks past signs for Fairfax Media Ltd. newspapers The Sydney Morning Herald and The Sun-Herald at a newsagent in Sydney, Australia, on Monday, Aug. 24, 2009. Fairfax Media Ltd., Australia's second-largest newspaper owner, posted a second-half loss after a decline in advertising revenue forced it to write down the value of its mastheads.  (Photo by Jack Atley/Bloomberg via Getty Images)