A pedestrian walks past signs for Fairfax Media Ltd. newspap [Getty Images]

AUSTRALIA - AUGUST 24: A pedestrian walks past signs for Fairfax Media Ltd. newspapers The Sydney Morning Herald and The Sun-Herald at a newsagent in Sydney, Australia, on Monday, Aug. 24, 2009. Fairfax Media Ltd., Australia's second-largest newspaper owner, posted a second-half loss after a decline in advertising revenue forced it to write down the value of its mastheads. (Photo by Jack Atley/Bloomberg via Getty Images)

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