Shoppers enter and exit through the mall entrance of a J.C. [Getty Images]

UNITED STATES - MAY 09: Shoppers enter and exit through the mall entrance of a J.C. Penney store at the Town Center at Aurora mall in Aurora, Colorado, U.S., on Saturday, May 9, 2009. J.C. Penney Co., the third-largest U.S. department store operator, will report first quarter earnings on May 15. (Photo by Matthew Staver/Bloomberg via Getty Images)

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