SOUTH KOREA - JUNE 08: South Korean soccer player Seol Ki-hyun, left, jumps up to catch an air ball with a Senegal soccer player during a friendly match at the Seoul World Cup stadium, May 23, 2006 in Seoul, South Korea. When South Korea's biggest automaker created the World Cup slogan "Be There With Hyundai," its image-makers didn't expect Chairman Chung Mong Koo to be in a courtroom during the soccer finals. The head of Hyundai Motor Co., Korea's only official World Cup sponsor, will miss the June 9-July 9 games in Germany because he's standing trial in Seoul on fraud and embezzlement counts. The charges against Chung, most of which he denies, are damping Seoul-based Hyundai's plans to showcase its Sonata sedans and Tucson sport-utility vehicles at the event. (Photo by Seokyong Lee/Bloomberg via Getty Images)
