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John Hogan, Mauricio Arrivabene, Grand Prix of the United States, Indianapolis Motor Speedway, 17 June 2007. John Hogan, who was Marketing Director for Philip Morris Europe in the 80's, and the Marlboro man in Formula One sponsorship, here with Ferrari team manager Mauricio Arrivabene. (Photo by Paul-Henri Cahier/Getty Images)

John Hogan, Mauricio Arrivabene, Grand Prix of the United States, Indianapolis Motor Speedway, 17 June 2007. John Hogan, who was Marketing Director for Philip Morris Europe in the 80's, and the Marlboro man in Formula One sponsorship, here with Ferrari team manager Mauricio Arrivabene. (Photo by Paul-Henri Cahier/Getty Images)