NEW YORK - OCTOBER 20: The new 'nook' digital reader is displayed at a launching  October 20, 2009 in New York City. The 'nook' is a wireless reader which will be available on Barnes & Noble's Web site and in stores and is currently available for 'pre-order' for $259. The 'nook' is less than 5 inches wide and 8 inches tall and weighs 11.2 ounces. At $259 it will be the same price as the recently reduced Kindle by Amazon.  (Photo by Spencer Platt/Getty Images)