BERKELEY, CA - SEPTEMBER 23: Boxes of cereal made by General Mills sit on the shelf at a grocery store September 23, 2009 in Berkeley, California. General Mills Inc. reported a 51 percent jump in first quarter profits with earnings of $420.6 million, or $1.25 per share compared to $278.5 million, or 79 cents per share one year ago. (Photo by Justin Sullivan/Getty Images)
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