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Julia Gemmell dressed as the Mad Hatter and staff dresses as bunny rabbits outside The Body Shop on Grafton St in Dublin at a photocall to celebrate a milestone in 20 years of animal rights campaigning by ethical beauty retailer The Body Shop and non-profit organisation Cruelty Free International, as an EU ban on animal testing for cosmetics comes into effect today. (Photo by Julien Behal/PA Images via Getty Images)

Julia Gemmell dressed as the Mad Hatter and staff dresses as bunny rabbits outside The Body Shop on Grafton St in Dublin at a photocall to celebrate a milestone in 20 years of animal rights campaigning by ethical beauty retailer The Body Shop and non-profit organisation Cruelty Free International, as an EU ban on animal testing for cosmetics comes into effect today.   (Photo by Julien Behal/PA Images via Getty Images)