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MELBOURNE, AUSTRALIA - JULY 05: Sir Richard Branson launches Virgin Australia's inaugural Melbourne to Hong flights by carrying the head of 32-metre local Bendigo dragon, Yar Loong in a traditional procession with lion dancers and drummers during the launch of Virgin Australia's inaugural Melbourne to Hong flights on July 5, 2017 in Melbourne, Australia. The new services will operate five times per week. (Photo by Scott Barbour/Getty Images)

MELBOURNE, AUSTRALIA - JULY 05:  Sir Richard Branson launches Virgin Australia's inaugural Melbourne to Hong flights by carrying the head of 32-metre local Bendigo dragon, Yar Loong in a traditional procession with lion dancers and drummers during the launch of Virgin Australia's inaugural Melbourne to Hong flights on July 5, 2017 in Melbourne, Australia. The new services will operate five times per week.  (Photo by Scott Barbour/Getty Images)