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LONDON - AUGUST 23: Davidoff brand cigarettes are on display August 23, 2006 in London. Imperial Tobacco, the world's fourth largest tobacco company, have bought the brand name of Davidoff from Germany's Tchibo Holding for GBP368m. (Photo by Bruno Vincent/Getty Images)

LONDON - AUGUST 23:  Davidoff brand cigarettes are on display August 23, 2006 in London.  Imperial Tobacco, the world's fourth largest tobacco company, have bought the brand name of Davidoff from Germany's Tchibo Holding for GBP368m.  (Photo by Bruno Vincent/Getty Images)