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An employee dressed a broccoli costume stands for a photograph in the frozen section during the grand opening of the Lidl Ltd. store in Virginia Beach, Virginia, U.S., on Thursday, June 15, 2017. Lidl opened its first U.S. stores this week, with plans for as many as 100 by the summer of 2018. Photographer: Benjamin Boshart/Bloomberg via Getty Images

An employee dressed a broccoli costume stands for a photograph in the frozen section during the grand opening of the Lidl Ltd. store in Virginia Beach, Virginia, U.S., on Thursday, June 15, 2017. Lidl opened its first U.S. stores this week, with plans for as many as 100 by the summer of 2018. Photographer: Benjamin Boshart/Bloomberg via Getty Images