In this photo taken on February 15, 2017, people watch a model clad in skiing attire at the International Trade Show for Mountain and Winter Technologies in Beijing. With the 2022 Beijing Winter Olympics looming, Chinese authorities are pushing to accelerate development of a winter sports culture in the country with a target of creating a population of 300 million skiers. / AFP PHOTO / STR / China OUT / TO GO WITH AFP STORY LIFESTYLE-CHINA-SKI,FEATURE BY PATRICK BAERT (Photo credit should read STR/AFP/Getty Images)