NEW YORK, NY - JANUARY 11: (L-R) Jeff Kwatinetz, Rashard Lewis, Allen Iverson, Ice Cube, Kenyon Martin, and Roger Mason Jr. attend a press conference announcing  the launch of the BIG3, a new, professional 3-on-3 basketball league, on January 11, 2017 in New York City.  (Photo by Michael Loccisano/Getty Images for BIG3)