LAS VEGAS, NV - DECEMBER 01: Steve Phelps, Brian France, Mark Hall and Mitch Covington toast during a press conference as NASCAR and Monster Energy announce premier series entitlement partnership at Wynn Las Vegas on December 1, 2016 in Las Vegas, Nevada. Monster Energy, which will begin its tenure as naming rights partner on Jan. 1, 2017, will become only the third company to serve as the entitlement sponsor in NASCAR premier series history, following RJ Reynolds and Sprint/Nextel. (Photo by Jonathan Ferrey/Getty Images)
