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PONTE VEDRA BEACH, FL - NOVEMBER 29: Sarah Hirshland, Senior Managing Director USGA, speaks during the HSBC Golf Business Forum on November 29, 2016 in Ponte Vedra Beach, Florida. (Photo by Sam Greenwood/Getty Images)

PONTE VEDRA BEACH, FL - NOVEMBER 29:  Sarah Hirshland, Senior Managing Director USGA, speaks during the HSBC Golf Business Forum on November 29, 2016 in Ponte Vedra Beach, Florida.  (Photo by Sam Greenwood/Getty Images)