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SAO PAULO, BRAZIL - NOVEMBER 10: Sao Paulo, Brazil – November 10, 2016: Retiring Brazilian Formula One driver Felipe Massa of Williams and Brazil was emotional today when Williams Martini Racing’s title sponsor dedicated its iconic logo to the driver, replacing MARTINI with MASSA on the car that he will race this weekend in front of a home crowd - for the final time - at the Brazilian Grand Prix. The livery change is the first of its kind for a Formula One sponsor, with MARTINI also replacing its rear wing branding to say ‘Obrigado’ - which means ‘thank you’ in Portuguese at Autodromo de Interlagos on November 10, 2016 in Sao Paulo, Brazil. (Photo by Clive Mason/Getty Images for Martini)

SAO PAULO, BRAZIL - NOVEMBER 10:  Sao Paulo, Brazil – November 10, 2016: Retiring Brazilian Formula One driver Felipe Massa of Williams and Brazil was emotional today when Williams Martini Racing’s title sponsor dedicated its iconic logo to the driver, replacing MARTINI with MASSA on the car that he will race this weekend in front of a home crowd - for the final time - at the Brazilian Grand Prix. The livery change is the first of its kind for a Formula One sponsor, with MARTINI also replacing its rear wing branding to say ‘Obrigado’ - which means ‘thank you’ in Portuguese at Autodromo de Interlagos on November 10, 2016 in Sao Paulo, Brazil.  (Photo by Clive Mason/Getty Images for Martini)