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Sundar Pichai, chief executive officer of Google Inc., speaks during a Google product launch event in San Francisco, California, U.S., on Tuesday, Oct. 4, 2016. Google is embarking on a wholesale revamp of its mobile phone strategy, debuting a pair of slick and powerful handsets that for the first time will go head-to-head with Apple Inc.'s iconic iPhone. Photographer: Michael Short/Bloomberg via Getty Images

Sundar Pichai, chief executive officer of Google Inc., speaks during a Google product launch event in San Francisco, California, U.S., on Tuesday, Oct. 4, 2016. Google is embarking on a wholesale revamp of its mobile phone strategy, debuting a pair of slick and powerful handsets that for the first time will go head-to-head with Apple Inc.'s iconic iPhone. Photographer: Michael Short/Bloomberg via Getty Images