Advertising Week New York 2016 - Day 4 [Getty Images]

NEW YORK, NY - SEPTEMBER 29: VP, Acquisition Marketing Plated Greg Laptevsky speaks at the Nasdaq Innovation Series: Very Pinteresting panel at Nasdaq MarketSite during 2016 Advertising Week New York on September 29, 2016 in New York City. (Photo by Roy Rochlin/Getty Images for 2016 Advertising Week New York)

Getty Images Entertainment Roy Rochlin