SAN FRANCISCO, CA - SEPTEMBER 07: Apple CEO Tim Cook announces the new Apple iPhone 7 during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
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Getty Images News Stephen Lam