NEW YORK, NY - AUGUST 23: Uncle Ben's Ready Rice is seen during Ben's Beginners Cooking Contest Launch Event: Back to the Future Of Cooking at Home Studios on August 23, 2016 in New York City. (Photo by Ilya S. Savenok/Getty Images for Uncle Ben's)
NEW YORK, NY - AUGUST 23: Uncle Ben's Ready Rice is seen during Ben's Beginners Cooking Contest Launch Event: Back to the Future Of Cooking at Home Studios on August 23, 2016 in New York City. (Photo by Ilya S. Savenok/Getty Images for Uncle Ben's)