A woman plays Nintendo Co.'s Pokemon Go augmented-reality game, developed by Niantic Inc., on their smartphones on a street in the Akihabara district of Tokyo, Japan, on Sunday, July 24, 2016. Nintendo shares plunged by the most since 1990 after the company said late Friday that the financial impact from the worldwide hit Pokemon Go will be limited. Photographer: Noriko Hayashi/Bloomberg via Getty Images
