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In this picture taken on July 13, 2016, clothes are displayed in the warehouse at Grana's offices in Hong Kong. Luke Grana arrived in Hong Kong with no contacts, cold-calling 'angel investors' he'd found on LinkedIn armed with only his CV, a business plan, and some big ideas to overhaul fashion. In little more than two years, his eponymous clothing store amassed 6 million USD in seed funding and -- through a smart concept and buoyant social media presence -- become the go-to shop for under-35s searching out quality staples for their wardrobe. / AFP / Anthony WALLACE / TO GO WITH AFP STORY HONG KONG-FASHION-ECONOMY-START-UP,INTERVIEW BY LIZ THOMAS (Photo credit should read ANTHONY WALLACE/AFP/Getty Images)

In this picture taken on July 13, 2016, clothes are displayed in the warehouse at Grana's offices in Hong Kong. Luke Grana arrived in Hong Kong with no contacts, cold-calling 'angel investors' he'd found on LinkedIn armed with only his CV, a business plan, and some big ideas to overhaul fashion. In little more than two years, his eponymous clothing store amassed 6 million USD in seed funding and -- through a smart concept and buoyant social media presence -- become the go-to shop for under-35s searching out quality staples for their wardrobe. / AFP / Anthony WALLACE / TO GO WITH AFP STORY HONG KONG-FASHION-ECONOMY-START-UP,INTERVIEW BY LIZ THOMAS (Photo credit should read ANTHONY WALLACE/AFP/Getty Images)
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AFP ANTHONY WALLACE