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Nintendo Co.'s Pokemon Go is displayed on a smartphone in Tokyo, Japan, on Tuesday, July 12, 2016. Pokemon Go debuted last week on iPhones and Android devices in the U.S., Australia, and New Zealand, letting players track down virtual characters in real locations using their smartphones. Nintendo is an investor in Niantic Inc., the games developer. Photographer: Akio Kon/Bloomberg via Getty Images

Nintendo Co.'s Pokemon Go is displayed on a smartphone in Tokyo, Japan, on Tuesday, July 12, 2016. Pokemon Go debuted last week on iPhones and Android devices in the U.S., Australia, and New Zealand, letting players track down virtual characters in real locations using their smartphones. Nintendo is an investor in Niantic Inc., the games developer. Photographer: Akio Kon/Bloomberg via Getty Images