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CANNES, FRANCE - JUNE 22: Daniel Ek, founder and chief executive officer of Spotify, attends the Cannes Lions 2016 on June 22, 2016 in Cannes, France. (Photo by Antoine Antoniol/Getty Images)

CANNES, FRANCE - JUNE 22:  Daniel Ek, founder and chief executive officer of Spotify, attends the Cannes Lions 2016 on June 22, 2016 in Cannes, France.  (Photo by Antoine Antoniol/Getty Images)