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NEW YORK, NY - JUNE 16: Gueats look at clothes at the Bontrager/Trek cycling display at the 37.5/Cocona Brand showcase event at Gansevoort Park Avenue on June 16, 2016 in New York City. (Photo by Bryan Bedder/Getty Images for Cocona Inc.)

NEW YORK, NY - JUNE 16:  Gueats look at clothes at the Bontrager/Trek cycling display at the 37.5/Cocona Brand showcase event at Gansevoort Park Avenue on June 16, 2016 in New York City.  (Photo by Bryan Bedder/Getty Images for Cocona Inc.)