LONDON, ENGLAND - APRIL 18:  Ulric Jerome, CEO Matchesfashion.com and Josie Roscop
Customer Director River Island during the Is Digital The New Black? The Transformation Of The Fashion and Retail Businesses on the ITV stage at Advertising Week Europe 2016 at Picturehouse Central on April 18, 2016 in London, England.  (Photo by Eamonn M. McCormack/Getty Images for Advertising Week Europe)