LONDON - NOVEMBER 30: England goalkeeper David James shows off LG's new-look urban Santa, "Father X", a new stylish image for Santa to bring him into the 21st Century, at Holborn Studios on November 30, 2004 in London. The new image - the result of a survey of 16-24 year olds - claims Santa needs a new image to appeal to today's youth. (Photo by Getty Images for LG)
