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SEATTLE, WA - MARCH 23: Starbucks CEO Howard Schultz speaks about the Christmas cup controversy during the Starbucks Annual Shareholders Meeting on March 23, 2016 in Seattle, Washington. Schultz also spoke about Starbucks in expansion in China. (Photo by Stephen Brashear/Getty Images)

SEATTLE, WA - MARCH 23: Starbucks CEO Howard Schultz speaks about the Christmas cup controversy during the Starbucks Annual Shareholders Meeting on March 23, 2016 in Seattle, Washington. Schultz also spoke about Starbucks in expansion in China. (Photo by Stephen Brashear/Getty Images)