AUSTIN, TX - MARCH 15: (L-R) Kim Last, Senior Editor at Fast Company and Julie Rice and Elizabeth Cutler, Co-Founders and Chief Creative Officers of SoulCycle speak onstage at 'Creating a Movement: The Story of Soul Cycle' during the 2016 SXSW Music, Film + Interactive Festival at Austin Convention Center on March 15, 2016 in Austin, Texas. (Photo by Mindy Best/Getty Images for SXSW)
