Dairy cows wait to be milked on a rotary parlour, at a farm that is part of the Agrimetrics project, in Arborfield, near Reading, U.K., Tuesday, Feb. 9, 2016. Agrimetrics is a joint venture using data from the food supply chain, from farmer to consumer, to work on ways to help farmers respond to consumer demand and reduce costs of transporting and growing food, according to a statement by one of the partners, Reading University. Photographer: Simon Dawson/Bloomberg via Getty Images
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