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Edward "Ed" Welburn, vice president of global design at General Motors Co. (GM), speaks next to a General Motors Co. Buick Avista concept vehicle during an event ahead of the 2016 North American Auto Show (NAIAS) in Detroit, Michigan, U.S., on Sunday, Jan. 10, 2016. General Motors Co. is making its latest play to bring Buick back in the U.S. by showing off the Avista sporty coupe concept and the Chinese-built Envision sport utility vehicle today in advance of the Detroit auto show. Photographer: Andrew Harrer/Bloomberg via Getty Images

Edward "Ed" Welburn, vice president of global design at General Motors Co. (GM), speaks next to a General Motors Co. Buick Avista concept vehicle during an event ahead of the 2016 North American Auto Show (NAIAS) in Detroit, Michigan, U.S., on Sunday, Jan. 10, 2016. General Motors Co. is making its latest play to bring Buick back in the U.S. by showing off the Avista sporty coupe concept and the Chinese-built Envision sport utility vehicle today in advance of the Detroit auto show. Photographer: Andrew Harrer/Bloomberg via Getty Images