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View of a fairmined gold wristwatch at Swiss Jeweller's Chopard workshop, in Meyrin, near Geneva on November 11, 2015. Miners from La Llanada, in Colombia, extract ethical --or fairmined- gold, which has been chosen for the making of the famous Cannes Palme D'Or cinema award by Chopard. AFP PHOTO / FABRICE COFFRINI / AFP / FABRICE COFFRINI (Photo credit should read FABRICE COFFRINI/AFP/Getty Images)

View of a fairmined gold wristwatch at Swiss Jeweller's Chopard workshop, in Meyrin, near Geneva on November 11, 2015. Miners from La Llanada, in Colombia, extract ethical --or fairmined- gold, which has been chosen for the making of the famous Cannes Palme D'Or cinema award by Chopard.   AFP PHOTO / FABRICE COFFRINI / AFP / FABRICE COFFRINI        (Photo credit should read FABRICE COFFRINI/AFP/Getty Images)