see more

NEW YORK, NY - OCTOBER 01: (L-R) SVP & GM NBC Sports Digital of NBC Sports Rick Cordella and Matt Carstens speak onstage at the 2nd Annual 'NYVC Sports' Venture Series: The Future of Sports Digital Media panel during Advertising Week 2015 AWXII at the Liberty Theater on October 1, 2015 in New York City. (Photo by Grant Lamos IV/Getty Images for AWXII)

NEW YORK, NY - OCTOBER 01:  (L-R) SVP & GM NBC Sports Digital of NBC Sports Rick Cordella and Matt Carstens speak onstage at the 2nd Annual 'NYVC Sports' Venture Series: The Future of Sports Digital Media panel during Advertising Week 2015 AWXII at the Liberty Theater on October 1, 2015 in New York City.  (Photo by Grant Lamos IV/Getty Images for AWXII)