Employee look out while standing next to an Apple Inc. logo displayed at the company's store during the sales launch of the iPhone 6s and iPhone 6s Plus at the IAPM shopping mall in Shanghai, China, on Friday, Sept. 25, 2015. The latest models, following last year's hugely popular design overhaul that added bigger screens, may not match the success of previous releases, according to analysts. Photographer: Qilai Shen/Bloomberg via Getty Images