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Chicago, IL - JULY 20, 2015 Some of the Happy Meal toys developed specifically for the Canadian Market include toy Zambonis and Vancouver 2010 Olympic mascots. The Marketing Store has been involved in McDonalds Happy Meal promotions for over three decades. The Star looks at the process involved in designing Happy Meal toys that are so popular with kids. JULY 20, 2015. Chris So/Toronto Star (Chris So/Toronto Star via Getty Images)

Chicago, IL - JULY 20, 2015 Some of the Happy Meal toys developed specifically for the Canadian Market include toy Zambonis and Vancouver 2010 Olympic mascots. The Marketing Store has been involved in McDonalds Happy Meal promotions for over three decades. The Star looks at the process involved in designing Happy Meal toys that are so popular with kids. JULY 20, 2015. Chris So/Toronto Star        (Chris So/Toronto Star via Getty Images)