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Tim Cook, chief executive officer of Apple Inc., right, speaks with Ryan Tedder, lead singer of One Republic, as other members of the band look on after a product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. Apple Inc. is expected to unveil its iPhone 6s and 6s Plus, as well as an updated version of its Apple TV set-top box. Photographer: David Paul Morris/Bloomberg via Getty Images

Tim Cook, chief executive officer of Apple Inc., right, speaks with Ryan Tedder, lead singer of One Republic, as other members of the band look on after a product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. Apple Inc. is expected to unveil its iPhone 6s and 6s Plus, as well as an updated version of its Apple TV set-top box. Photographer: David Paul Morris/Bloomberg via Getty Images