SAN FRANCISCO, CA - SEPTEMBER 9: A man uses the new Apple Pencil on an iPad Pro after an Apple special event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)