Philip "Phil" Schiller, senior vice president of worldwide marketing at Apple Inc., speaks about the Apple Inc. iPhone 6s and 6s Plus smartphones during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. Apple Inc. introduced a larger iPad with a 12.9-inch screen, designed to attract business users and jump-start demand for its tablets. Photographer: David Paul Morris/Bloomberg via Getty Images
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