SAN FRANCISCO, CA - SEPTEMBER 9: Phil Schiller, Apple Senior Vice President of Worldwide Marketing, walks down a flight of stairs before an Apple Special Event at Bill Graham Civic Auditorium on September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
