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A Sony Xperia Z5 Premium 4K smartphone, left, sits displayed at the Sony Corp. exhibition stand during previews at the IFA International Consumer Electronics Show in Berlin, Germany, on Thursday, Sept. 3, 2015. IFA is Europe's largest consumer electronics show and runs Sept. 4-9. Photographer: Krisztian Bocsi/Bloomberg via Getty Images

A Sony Xperia Z5 Premium 4K smartphone, left, sits displayed at the Sony Corp. exhibition stand during previews at the IFA International Consumer Electronics Show in Berlin, Germany, on Thursday, Sept. 3, 2015. IFA is Europe's largest consumer electronics show and runs Sept. 4-9. Photographer: Krisztian Bocsi/Bloomberg via Getty Images