STURGIS, SD - AUGUST 3:  Rell Carver, Jr. tries to hear a phone conversation above the roar of passing motorcycles downtown on the first day of the annual Sturgis Motorcycle Rally August 3, 2015 in Sturgis, South Dakota. This year marks the 75th anniversary of the rally, with crowds of up to 1.2 million people expected.  (Photo by Andrew Cullen/Getty Images)