CENTENNIAL, CO - July 24: A cover of Life Magazine that featured rodeo star Casey Tibbs in 1951 on Friday, July 24, 2015 at Tipping Point Solutions in Centennial, Colorado. Koehler has been working on his documentary about the life of rodeo legend, Casey Tibbs, who was considered by many to be the first cowboy to move the sport into the mainstream and become it's first household name. (Photo By Brent Lewis/The Denver Post via Getty Images)