Pepsi 'NOW IS WHAT YOU MAKE IT' Football Campaign [Getty Images]

BARCELONA, SPAIN - JANUARY 7: In this handout photo provided by PepsiCo, Leo Messi is pictured on the set of Pepsi®s new global commercial and interactive film, 'NOW IS WHAT YOU MAKE IT', as part of the 2014 Pepsi Football campaign featuring the #FutbolNow Pepsi superstar squad (Photo by PepsiCo via Getty Images)

Getty Images Sport Handout