SAN FRANCISCO, CA - JULY 21:  The Apple logo is displayed on an iPhone 6 on July 21, 2015 in San Francisco, California. Apple reported a 38 percent surge in third quarter earnings with a profit of $10.7 billion compared to $7.74 billion one year ago. The quarterly earnings were boosted by strong demand for the latest iPhones.  (Photo by Justin Sullivan/Getty Images)