A view of watches by Swiss watchmaker Rolex during the media day of the 42nd edition of the 'Baselworld' watch fair on March 26, 2014, in Basel. The world's biggest watch fair is set to open this week in Basel, offering an industry showcase for the world's most extravagant, rare and complex time pieces. AFP PHOTO / FABRICE COFFRINI (Photo credit should read FABRICE COFFRINI/AFP/Getty Images)
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AFP FABRICE COFFRINI